Recent Amber And Opal Articles

Ja Rule's Amber & Opal Is Raising Up to $7 Million — And It's Playing the Long Game Most artists who venture into the spirits business treat the whole exercise like a licensing deal — put the name on the label, show up at a launch party, and let the marketing machine handle the rest. Ja Rule i

Ja Rule's Calculated Play: Selling Whiskey to People Who Don't Drink It In a category that's bleeding volume by the millions of cases, launching a new whiskey brand takes either extraordinary confidence or a fundamentally different idea about who the customer actually is. Ja Rule — born Jeffrey At